Congratulations! Starting your own business is no small feat! Business ownership is an exciting and rewarding endeavor with many twists and turns. Now that you have officially started your business, you may be wondering, “What do I do now?” Continue reading to learn where to continue on from here.
Creating a Visual Identity
Visual identity is defined as, “Visible elements of a brand, such as color, form, and shape, which encapsulate and convey the symbolic meanings that cannot be imparted through words alone. In a broader (corporate) sense, it may include elements such as building architecture, color schemes, and dress code.” In less complicated terms, your businesses’ visual identity is the logo. You want your logo to stand out amongst your competitors as well as convey a strong message. This logo should convey what you and your business stand for and give insight as to what types of goods or services you offer. If designing your logo seems like a daunting task, ask for help from a professional. This logo will forever be tied to you and your business so you want to make sure you are making a wise choice. It may cost a bit, but in the long run, it will be worth it.
Your businesses’ online presence is so important. In this modern age, most people consult the internet when looking to purchase goods and services. Having a strong online presence can help your business grow and increase your profits as well. The very core of your online presence should be your businesses’ website. This should be the central hub for all the information a potential customer would need. Here is a great article on building your website. Another element to a strong online presence is staying active on popular social media platforms. Facebook is one of the most popular social media sites for businesses of all sizes. Business owners can interact directly with current and potential customers. Another huge perk of utilizing Facebook is their paid advertising feature. You can advertise your business to massive amounts of Facebook users for a relatively affordable cost. It is also incredibly important to maintain your Google business listing. This is where most consumers go to read reviews and get more of a general idea about how your business is run. Poor reviews mean fewer customers. Here are more tips for monitoring your Google reviews.
What is print collateral? It’s all printed pieces that represent your business. The most critical piece is a business card. Even in this digital age, a great business card can leave a lasting first impression. From there (depending on your business), you may need something physical to leave with a customer to stay top of mind. The most common is a simple brochure or folder. Done well, these can impact your likelihood of making a sale.
Digital marketing has boomed since the invention of the internet. With so many consumers online, the natural move for businesses and marketers was to the online community. One of the most common forms of digital marketing is by utilizing SEO (Search Engine Optimization.) SEO is defined as, “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” This basically allows you to view how your business is discovered on popular search engines, such as Google. Learn more about how to use SEO here. Another popular form of digital marketing is SEM (Search Engine Marketing.) SEM is a type of internet-based marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines. Here is a great resource to create your marketing plan. Finally, another popular form of digital marketing is paid social advertising. This type of advertising is directly channeled through popular social media websites like Facebook, Twitter, and Instagram. You create an advertisement and “boost” it. You are able to select target demographics and select other criteria to best reach potential customers. Want to get started with social media advertising? Learn how to do it here.
It may seem like a great deal of work when you are just getting started, but each of these elements plays a key role in your businesses’ growth and development. Perfecting these parts of your business plan will only help you in the long run and show your customers that you are someone who takes their business and professional presence seriously.